Toy Around: Creating a Circular Marketplace for Sustainable Play
Toy Around is an innovative online marketplace where users can swap, sell, or buy second-hand toys. The platform not only promotes sustainability but also allows users to donate the proceeds of toy sales to charity, making a positive impact on the community.
My role:
As a Product Designer, I was responsible for designing the mobile app for end users and web app for admin, enabling moderators to efficiently manage and review content, flagging illegal posts or images to maintain platform integrity and user trust.
Product Designer
e-Commerce
iOS, Android and Web
Goal
The goal was to design an intuitive and trustworthy platform that allows parents to easily trade toys, while integrating a feature to donate proceeds to charity. Ensuring a seamless, secure, and engaging experience for users across diverse needs was key to the project’s success.
Process
Research & Ideation: Market research identified the need for a sustainable, user-friendly toy marketplace. It also revealed the growing interest in platforms that facilitate charitable contributions.
Platform Design: Prioritized a clean, intuitive interface, allowing users to easily browse, list, and transact. Feedback loops helped refine the design.
Security & Trust: Integrated features like user ratings, secure transactions, and verified profiles to enhance trust and ensure safe interactions.
Charity Integration: Users can donate, proceeds from sold toys to their chosen charities, creating a feel-good experience for parents and sellers alike.
Community Engagement: The platform fosters a vibrant community where users can create community, ask questions, and engage in meaningful discussions.
Visual Design & Style Guide: To capture the essence of childhood, our style guide incorporates a vibrant color palette that complements the playful nature of toys.
Results
Sustainability Impact: Over 5,000 toys exchanged, contributing to waste reduction.
User Adoption: 150% increase in user sign-ups within the first three months.
Charitable Donations: 30% of toy sale proceeds donated to various charities, adding a philanthropic element to the platform.
Positive Feedback: 90% of users praised the platform for its ease of use and safety features.
150%
New user adoption
30%
Charity donations
90%
Positive Feedback
Conclusion
Toy Around successfully addressed the need for a sustainable, user-friendly platform where parents can trade toys while making a positive impact through charitable donations. Its focus on user experience, trust, and adaptability made it a well-rounded solution for both families and communities.