Building a trusted community with web3 vision
Swish is a trusted community platform that fosters connections between like-minded individuals through interest-based groups and thought-provoking insights.
The goal was to create a more intuitive and efficient platform for self-employed and everyone.
Product Designer
Web, iOS & Android
Fin-Tech
Challenge
The original platform had an outdated interface that was difficult to navigate, causing frustration among users. The complex workflows and lack of clear visual hierarchy made it challenging for users. Our task was to simplify the user journey, reduce cognitive load, introduce gamification, monetisation and incorporate modern design principles to make the platform more user-friendly and visually appealing.
Results
Post-redesign, user engagement significantly increased with a 25% reduction in task completion time and a 30% decrease in user error rates. User satisfaction ratings improved from 3.2 to 4.6 stars. The streamlined workflows and modern interface resulted in a 20% increase in new users within the first six months of the launch.
52%
User acquisition
23%
Increased revenue
84%
User engagement
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and user experience in place, the new Swish clearly captures the essence of our current and target customer base, our employees, and our values. ”
Dafna Sokol
CTO | Golden Equator
Conclusion
The modernization of the app in all platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and new user rates underscore the importance of user-centric design in achieving business success.