Enhancing Data Collection
Krea, specializing in medical research and healthcare decision support, required an application to conduct medical surveys involving health professionals, patients, and consumers.
My role:
Designed web and mobile applications which have empowered the Krea team to seamlessly create surveys, collect valuable information for their research, and incentivize participants through a reward system.
UI/UX Designer
Market Research
iOS, Android and Web
Challenge
Manual Survey Processes: Traditional methods of survey creation and data collection were time-consuming and prone to errors, which slowed down project timelines.
Low Response Rates: Engaging participants and maintaining their interest was a challenge, impacting the quality and quantity of data collected.
Complex Data Analysis: Analyzing large volumes of survey data required significant time and effort, hindering the ability to deliver actionable insights promptly.
Participant Incentivization: Finding effective ways to motivate participants to complete surveys was crucial to enhance response rates.
Solution
Designing a suite of web and mobile applications that empower their team to create surveys effortlessly, collect valuable data efficiently, and incentivize participants effectively. The new platform will feature user-friendly interface, automated survey workflows, and real-time data analysis features, making the entire research process faster and more reliable.
Process
Research & Analysis: Conducted in-depth research through user interviews and feedback analysis to understand pain points. Reviewed analytics to identify areas needing improvement and benchmarked competitor platforms.
Design and Prototyping: Developed low-fidelity wireframes and high-fidelity prototypes to visualize a streamlined user journey. These prototypes were iteratively tested with internal teams and select users to refine functionality.
Usability Testing: Conducted multiple rounds of usability testing to identify design flaws and areas for improvement, ensuring the final product was user-friendly and met the needs of both researchers and respondents.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app.
40%
Increased client satisfaction
25%
Data accuracy rate
64%
Revenue growth
Conclusion
Krea successfully transformed its data collection process, addressing the key challenges of manual operations, low engagement, and complex data analysis. The enhancements led to a significant increase in survey response rates, improved data accuracy, and faster delivery of insights to clients. By leveraging technology and focusing on user needs, Krea continues to set the standard for data-driven decision-making in the research industry.