An Online and Offline Referral Platform
Kaching aimed to create a platform that could seamlessly integrate both online and offline shopping experiences by referring. Rewards users for spreading the word, fostering a vibrant community of recommendations.
Product Designer
Website, Webapp
Challenge
The primary challenge was to design a platform that integrates seamlessly with users' shopping habits without requiring additional hardware or activation steps. Additionally, the platform needed to cater to a diverse user base, ranging from tech-savvy individuals to those less familiar with digital tools. Ensuring security, scalability, and a user-friendly interface were also critical challenges.
Solution
The final product is a dynamic platform that seamlessly integrates with users’ online and offline shopping experiences. Kaching Club offers personalized rewards without requiring any specialized hardware, making it accessible to a broad audience. The platform's user-friendly interface simplifies the process of tracking rewards and discovering deals, while robust security measures ensure that user data is protected.
Process
To address these challenges, a thorough research phase was conducted, involving market analysis, user interviews, and competitive benchmarking. This informed the design and development process, which focused on creating a responsive and intuitive interface. Iterative prototyping and user testing were key components, ensuring that the platform met user expectations at every stage
User Research: Identified pain points and preferences of the target audience, ensuring that the platform would meet user needs.
Information Architecture: Structured the platform's content and navigation to ensure easy access to key features like cashback tracking and personalized offers.
Wireframe: Developed low-fidelity wireframes, followed by high-fidelity prototypes, to visualize the user journey and interface.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography.
Usability Testing: Conducted tests with potential users to refine the platform's usability, making necessary adjustments based on feedback.
35%
Increased revenue growth
42%
Increased user acquisition
32%
User retention
Conclusion
Kaching Club successfully addressed the initial challenges by creating a platform that blends convenience, security, and user engagement. By focusing on user needs and iteratively refining the design, the team delivered a seamless cashback experience that enhances users' everyday shopping activities. Kaching Club now stands as a leader in the cashback and rewards space, providing a model for how to integrate digital solutions into daily consumer habits.